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Beauty & The Beast Just Shattered 5 Box Office Records

21 March 2017

According to a recent report by market analysts Cowen and Co, more than half the profits (57 per cent) made in the motion picture business globally a year ago went to Disney. And if that wasn't impressive enough, the film also had the biggest opener for a live-action Disney film, beating out "The Jungle Book", "Cinderella" and "Alice in Wonderland".

"It's incredible. It's fantastic", said Dave Hollis, the studio's distribution chief.

The 26-year-old is no stranger to earning the big bucks.

The film stars Emma Watson as Belle, Dan Stevens as Beast, Josh Gad as Le Fou, Luke Evans as Gaston, Ewan McGregor as Lumière, Emma Thompson as Mrs. Potts, Gugu Mbatha-Raw as Plumette, and Ian McKellen as Cogsworth, Stanley Tucci as Cadenza, Kevin Kline as Maurice, and Tony Award victor Audra McDonald as Garderobe.

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The blockbuster opening validates Disney's decision to remake its classic animated films as liveaction event movies, something that has rankled some critics.

Beauty and the Beast is expected to reach the coveted US$1 billion mark in global receipts before the end of its cinematic run.

The "Beauty and the Beast" live action movie did not disappoint its moviegoers as it has already achieved the same spectacle from its animated movie in 1991. "Therefore we call on the parents not to bring them or let them watch the film", a notice sent to parents read, according to the South China Morning Post.

The record-breaking doesn't stop there: The movie garnered the most advanced ticket sales of any family film in Fandango's history, reports CNBC.

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Despite the picture's massive positive reception, it did debut to some controversy.

However, Disney cancelled the release of the film in Malaysia last week after refusing to cut the scene for censors.

Disney a year ago became the first Hollywood studio to pass the $7 billion mark at the global box office, despite releasing fewer movies than any of its major studio rivals. The Mouse has become a monster by becoming the most adept franchiser in the business.

And then Disney's live action take on Beauty & The Beast came along. But, Watson could potentially make as much as $15 million for the film, depending on how well the movie does globally. In fact, it's the biggest IMAX debut ever for a PG-rated movie, both domestically and worldwide. It has taken in $133.1 million in four weeks.

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In third place on North American screens was "Logan", in which Hugh Jackman's Wolverine character helps a young girl with claws of her own (Dafne Keen). Made for $160 million without counting marketing expenses, the film received an A CinemaScore from audiences. It stars Tony Goldwyn, Michael Rooker and John McGinley and is directed by Greg McLean.

Beauty & The Beast Just Shattered 5 Box Office Records