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NCAA tourney scores big TV viewership numbers including games in Orlando

21 March 2017

According to NCAA.com, an average of 9.3 million viewers watched games on television through the first four full days of action, up 10 percent from 2016. Yesterday, which featured upset losses by a pair of No. 2 seeds in Duke and Louisville, drew 11.9 million viewers, up 34% compared with a year ago and the most-watched first Sunday since 1993.

The ratings for the Orlando-Melbourne area drew a 4.2 household rating - up 27 percent from a comparable market from last season.

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However, this wasn't just about one day. A total of 18.6 million viewers tuned in during that time.

The streaming and online engagement numbers have also been impressive.

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Additionally, NCAA March Madness Live garnered 29 million live video starts over the first full Thursday, up 19% over past year. NCAA Tournament games garnering the most live streams to date, include: Notre Dame vs. Princeton (5.4 million streams); Virginia vs. UNC-Wilmington (4.3 million streams); and MI vs. Oklahoma State (4.2 million streams).

A solid second-round Sunday for March Madness on TV, at least...

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A spate of upsets especially in the weekend games helped the NCAA Tournament grow its ratings to the highest viewership it has seen in more than two decades through Sunday.

NCAA tourney scores big TV viewership numbers including games in Orlando