The company is clearly interested in video and if you love watching eSports tournaments, then you might be interested to learn that Facebook and ESL have announced a partnership that will bring eSports streaming to the platform.
It appears the bulk of ESL's streaming will come from Rank S, an ongoing competitive division that pits professional players practicing Counter Strike: Global Offensive against each other. Content such as player interviews, mini-documentaries, footage from past and current events, as well as live esports broadcasts will be making their way over to your Facebook feed in the coming days. All of ESL's content will also be broadcast in English, French, Spanish, Portuguese, Polish and German.
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"This is a huge step toward expanding the reach of eSports among mainstream audiences", said Johannes Schiefer, ESL's vice president of social media and editorial."Last year, ESL content generated over 2 billion impressions and reached over 200 million users on Facebook globally".
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As part of the deal, ESL will stream competitions from its Rank S series featuring matches from esports stalwart Counter-Strike: Global Offensive on Facebook. Each month, $40,000 is awarded to the point leaders of the league. "ESL's use of Facebook Groups as a cornerstone of its video distribution strategy is an innovative approach that encourages greater participation from the vibrant community of CS:GO fans around the world".
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