Mahershala Ali is a notable character in the Madden 18's Longshot story playing a fictional coach to your Madden character.
EA offered up another look at Madden 18 during its EA Play 2017 press conference.
When does it come out? There's more of a narrative this time around with a focus on storytelling.
NBA Finals Game 4: Halftime thread, Cavs are dominating 86-68
The Latest on Game 4 of the NBA Finals (all times local):8:35 p.m.Oracle Arena is set up for a concert, not a basketball game . So it's been going back and forth all season, and now we're in the Finals and everything is just pinpointed.
Of course, if you don't need all the extras of the G.O.A.T. Edition but still want to check out the game early, you can always subscribe to EA Access.
What makes Brady's nomination particularly exciting is that he follows his teammate, Rob Gronkowski, who was the face on the Madden 17 box.
You might have spotted a familiar face in this trailer, with Oscar award victor Mahershala Ali getting a starring role. Interestingly, despite winning multiple NFL championships, MVP awards, Pro Bowl appearances in his professional career, the Madden NFL cover was one of the few accolades that had previously eluded the New England Patriots quarterback.
In franchise mode previous year, Madden 17 introduced new "big moments" that shaped your player and your team's future.
Warriors set to stake claim as NBA's best ever
Now the Warriors can break a new record and become the first National Basketball Association team to go 16-0 in the postseason. Every time James did head to the bench for a minor breather, the Warriors quickly took advantage.
New this year is the Frostbite physics and visual engine that will power the next-gen Madden experience. Hopefully, there will be noticable changes other than the sport being played but we'll have to see when the game releases this fall.
EA Play gets underway later today when EA finally lift the curtain on E3 2017 with their opening showcase from Hollywood, the live stream is set to start Saturday, June 10 (today) at 12pm PT/3pm ET/8pm BST.
Not only is the game moving to the incredible Frostbite engine for added graphical authenticity and improved lighting and textures, but EA Sports are teasing a "Brand new mode". The overall animations are also realistic and if anything, Longshot actually looks more dramatic than Federation Internationale de Football Association 17's The Journey.
Check out the Long Shot story mode coming to Madden 18 below.
UK prime minister's top aides resign after election fiasco
But the Brexit timetable has been thrown into jeopardy as the opposition Labor Party saw its vote share soar. He tweeted: "The adviser takes the fall but Theresa May is the one responsible for her own defeat".
Arcade: Action packed excitement filled with spectacular plays and scoring with limited penalties.
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