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Apple deems Pepe 'objectionable' and bans the frog from its App Store

16 June 2017

This new way of generating revenue will help app developers to institute digital tip jars.

While content creators will surely feel the difference of Apple taking a 30 percent cut from tips, the legalization of the feature could mean that even more users will use the feature to send virtual gifts. American live-streaming now do not provide tipping.

It is important to note that Apple cracked down on unofficial tipping, which was a way around the 30 percent fee on in-app purchases by highlighting how the tips were donations rather than actual purchases.

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Though the "game" didn't make it past Apple's reviewers, the app is now live in Google's Play Store where there are a handful of other Pepe the Frog apps as well.

Analysts say that by making tipping an "in-app purchase", Apple is aiming to make more money out of Chinese users.

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Apple did not have a rule in place about how tipping was classified.

The app review prompts will no more annoy the users as Apple have come up with a solution. Now, the company has implemented a legitimate way to tip. In fact, both Facebook Live and Periscope do not offer tipping.

In its App Store Review Guidelines, Apple said: "Apps may use in-app purchase currencies to enable customers to "tip" digital content providers in the app. Apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase".

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