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Gene Simmons wants to trademark a hand gesture

16 June 2017

Simmons says that the hand gesture was first used in commerce with the band on November 14, 1974 in coordination with the KISS "Hotter Than Hell" tour.

In the documentation, Simmons claims he first made the gesture popular during the band's Hotter Than Hell tour in 1974.

One Twitter user showed John Lennon's hand on the cover of the Beatles's single "Yellow Submarine/Eleanor Rigby", which was released in 1966 - a full seven years before Kiss was even formed.

Although Simmons hopes to lay claim to the hand signal, holding up your pinky, index finger and thumb is also known for the sign language gesture for "I love you".

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Additionally, the gesture is used so frequently that it might be considered "too generic" to be the sole trademark of Simmons. "So in the mind of consumers that go to rock performances, are they going to associate that symbol with Gene Simmons?".

And the gesture and its variations have different meanings in different cultures.

According to The Hollywood Reporter, Simmons filed the application on Friday.

Ronnie James Dio also had some opinions about the history of the gesture. "That's like saying I invented the wheel, I'm sure someone did that at some other point", Dio said. The gesture has been traced back as far as 1897 in Bram Stoker's classic "Dracula".

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Most of us have done it before - thrown up the "sign of the horns" while jamming to some killer rock music.

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Gene Simmons wants to trademark a hand gesture