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Barbie's Man Ken Just Got a Major Makeover

21 June 2017

Children are now more likely to see dolls on the store shelf that look like the women and men they see everyday and not just the classic blonde, petite Barbie that Mattel built the brand on.

In a press statement, Senior Vice President and General Manager Lisa McKnight said, "By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation".

This photo provided by Mattel shows a slim body-style Ken doll.

Looks like Ken got a little lazy about taking the Barbie's Dream Car to the Malibu Gym. The new Kens have three body types - slim, broad and original.

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- Konnie Huq (@Konnie_Huq) June 20, 2017But in all seriousness, @Barbie finally has dolls that more than one type of child can relate to and that is fantastic.

News of Ken's revamping comes more than a year after Mattel rolled out new, improved, and vastly overdue diverse Barbie dolls.

The company had a rocky start to 2017, with a 15 percent drop in sales in the first quarter; sales of Barbie were down 13 percent.

Mattel announced the release of 15 new Ken dolls Tuesday, including one that rocks the typically hipster hairstyle.

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While Barbie is a character within herself, she is known for her relationship with Ken-who, until now, has been created as a blonde-haired, blue-eyed, tan, muscular doll.

"He's part of the storyline and he has to fit in with the picture", he said, "or you would lose sales".

The new line of dolls are available online at Barbie.com starting today and will be rolling out at retailers nationwide. Also, the fashion looks suggest Ken hangs out in a pretty lax workplace; the clothes are office casual at best, beach bum at worst.

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