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'Facebook Watch' video platform launches to compete with Youtube, TV networks

10 August 2017

The Show Pages give more background information about the show, lets users watch the episodes and related videos.

To encourage more people to create shows for Watch, Facebook said it would expand its video advertisement monetization program, which shares revenue from commercials that appear during videos.

"Watch is personalised to help you discover new shows, organised around what your friends and communities are watching". You will also be able to see comments and reactions of your friends who are watching these shows.

"Watching a show doesn't have to be passive", Zuckerberg said.

This week, the social media giant introduced the Watch platform, which aims to change the way people watch videos and TV shows online.

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Similar to Facebook's Newsfeed, the Facebook Watch will also display a personalized feed for the shows that are trending among friends or those that have a high number of reactions.

Watch will be introduced to a limited group of people in the United States and will slowly become available to more people.

Facebook also plans to allow creators to monetize their shows through Ad Breaks, which the company has been testing over the last few months, but creators can also opt not to show ads. In other words, episodic content or regular shows that revolve around a theme or personality. While the content is amateur, the setup is much more sturdy than YouTube was when it first launched.

Does anyone actually want to watch "shows" on Facebook? Asked about this, Danker said Watch's Discover section highlights shows you haven't subscribed to, broadening your world view.

Episodes by Nas daily, Gabby Bernstein, Tastemade, and Major League Baseball are already on Facebook Watch.

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Select Facebook users will soon see a new "Watch" tab on their feeds, which will take them to a section where they can watch a range of video content and shows. If Facebook wants to eventually host thousands of shows, will people be able to find them?

The move is Facebook's latest push into video after the launch of Facebook Live.

Facebook intends for the publishers to make money by splitting revenue from ads placed in the videos, or from creating videos with advertisers from the get-go.

Mashable's shows include one about telling dog owners the lineage of their mutts, and another is a do-it-yourself costume show, coming right in time for Halloween.

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'Facebook Watch' video platform launches to compete with Youtube, TV networks