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Amazon Echo gets Whole Foods boost

29 August 2017

Business Insider stopped by a Whole Foods store in Brooklyn last week, assembling a virtual basket of the items that Whole Foods and Amazon mentioned in their announcement of the price cuts.

Amazon already lowered prices at Whole Foods Monday on a range of items, including rotisserie chicken, organic eggs and baby kale. Trader Joe's is known for low prices and good items, Walmart perhaps more so for all around cheap goods, and Whole Foods - now owned by Amazon - is colloquially referred to as "Whole Paycheck" due to its (now former) very high prices. Some of the steepest price cuts were on meat: Fresh Atlantic salmon dropped by a third from$15 to $10 a pound, and Hass avocados by almost half.

Organic Fuji apples - $1.99 per pound, reduced 43% from $3.49.

Meat and chicken prices listed here were originally reported by CNBC based on a survey of prices at New York's Upper East Side Whole Foods location. Throughout Amazon's marketing campaign on the new lower prices, the company's noted that there's "more to come".

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Lowering prices could help the companies stem the defections by price-sensitive Whole Foods shoppers and bring in new consumers who can then be urged to visit Amazon.

Curious to hear more? The deal could also spur big changes in how people shop for groceries overall. Organic large brown eggs, creamy and crunchy almond butter, Everyday Value organic butter, and organic gala apples are just a few more products that are suddenly a lot less.

The purchase of $13.7 billion by the tech giant of Whole Foods sent big warnings through the supermarket industry of $800 billion in the US earlier this year.

Amazon's acquisition of the upscale grocery store closed today.

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Amazon is trying to be more price competitive with Walmart, Kroger and Costco in the $800 billion supermarket industry.

In addition to lowered prices in stores, Whole Foods also plans to include Amazon Echo in their brick-and-mortar locations as a way to upsell Amazon Prime services.

"They have some of the same brands but I like whole food, but I like who they stand for".

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Amazon Echo gets Whole Foods boost