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How Google Will Attempt to Outshine Amazon Alexa at CES 2018

14 January 2018

Right now, 2018's Consumer Electronics Show (CES 2018) is the battleground.

Voice controlled gadgets are everywhere! Though Google released a cheaper version of its smart speaker, the Google Home Mini, late a year ago, Amazon's aggressive promotions of the discounted Echo Dot are believed to have made it the holiday sales victor.

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Check out KTLA Tech Reporter Rich DeMuro on Facebook or Twitter for all of the neat things he saw at CES 2018! Nonetheless, it will be interesting to see if such products, which integrate a host of functions and capabilities, will end up cannibalising standalone devices.

If that wasn't enough, Google Assistant will also live inside your vehicle. Drivers will be able to ask Alexa for news, control the entertainment system and control their smart home devices while driving. It's getting easier than ever to control every mundane appliance and task around you with the voice assistant of your choice - but an ever-smarter home still comes with compromises.

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With Google bringing its Assistant to smart displays (not to mention more TVs), it's obviously chasing Amazon's own Echo Show assistant in a major way.

Samsung has a modular TV on display called "The Wall". This is a great feature, especially for those with fears of unauthorized spying or those who just absolutely want to make sure that the camera can not see anything. The one at CES was 146 inches. We got the chance to sit down and check out Lenovo's, and both the hardware and the software here are showing off what is going to be a big deal for Google going forward. Apparently, the previous implementation was just a simpler voice search. We have a feeling more OEMs will follow. Both screens are HD: the smaller one has a 1,200 x 800 resolution, while the larger model has a Full HD 1,920 x 1,080 display. When not in use, you can set it to be a digital picture frame as it displays your pictures from Google photos. Of course, there's always the option to just hide it completely.

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It has an 8-inch display and 10-watt stereo speakers, and JBL's experience means the Link View could be the best-sounding hub of the bunch - although we suspect LG will have something to say about that. "Google has many more moving forward there are question marks about how long Amazon can sustain the growth". With the number of actions one can perform, Google also announced Actions, which includes over a million features built by Google and by developers that can be discovered via a new directory page on your Android or iPhone.

How Google Will Attempt to Outshine Amazon Alexa at CES 2018