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Google Tightens YouTube Monetisation Rules For Video Creators

17 January 2018

Paul titled the video: "We found a dead body in the Japanese Suicide Forest..."

Logan Paul apologises for a video he posted on YouTube.

Paul, a video blogger - or "vlogger" - with millions of fans, was part of Google Preferred until earlier this month, when YouTube punished him for posting a video of a dead body to his channel.

The platform says that 99% of the channels that are affected by this change are earning less than $100 per year. This way more ad inventory and revenue opportunity is available for creators.

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YouTube will now impose stricter criteria for the types of videos that can earn money on the site and will introduce a new vetting process for the top-shelf videos it offers advertisers, the company said Tuesday in a statement.

In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content.

The video was later removed by Paul, but not before it gathered hundreds of thousands of views and appeared on YouTube's trending videos list.

Late past year, channels with disturbing videos seemed to target kids, and advertisers were concerned their ads would support those channels even in the Google Preferred program. In 2017 distasteful uploads by Felix "PewDiePie" Kjellberg drew the attention of the Wall Street Journal.

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"While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube". If you're close to hitting the threshold, you've got 30 days to do so before any changes are made to your account, but if you fail to reach the threshold in 30 days, then you'll lose access to all of YouTube's monetisation features.

"We need to have the right community guidelines, and we have to have the right incentive to have the right behavior for that relationship to continue", Kyncl said.

The changes come in the wake of an advertiser boycott of the Google-owned video site over videos with children that were the target of sexually inappropriate comments.

Lastly, YouTube is building out systems to ensure more transparency and simpler controls over where ads appear.

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Kyncl also said he didn't believe there was "much difference between YouTube and a TV network". She also promised that YouTube would announce additional changes in the coming weeks.

Google Tightens YouTube Monetisation Rules For Video Creators