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Zuckerberg Promises More Local News In Your Facebook News Feed

30 January 2018

Facebook is a powerful platform for distributing news stories, and the changes have raised concerns among media organizations that had adapted to the social network's existing formula for displaying content to users. It might not be like that for long, however, because Facebook has announced plans to focus on local news stories in a bid to tackle fake news and deliver more "high quality" content. High school sports, arts, and local happenings around your neighborhood will start popping up more frequently in your Facebook News Feed. And if you've finally gotten comfortable with your feed, you may not be happy to hear about the latest change from the social media site: Facebook has tweaked their algorithm yet again, this time to prioritize content from friends and family over public pages.

In addition to prioritising local news, Facebook is also testing Today In, a dedicated section on its platform that connects users to news and information in their community. Hence, those users who follow a local news publication will now be able to see even more stories from that publication. "It's an important part of making sure the time we all spend on Facebook is valuable", Zuckerberg wrote. Zuckerberg wrote, "People consistently tell us they want to see more local news on Facebook".

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No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit, the blog post said. In fact, such has been Facebook's impact on users that there seems a general lack of confidence on the traditional news sources while anything on Facebook is perceived as more trustworthy.

Zuckerberg, who spent past year touring the United States, said that people he met emphasized how much they had in common with one another. Mosseri says the company always tries to test these changes with a small percentage of users before rolling it out broadly to ensure the updates "behave as intended".

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As a outcome of this, the overall distribution of news on Facebook is expected to decrease. The new update will promote news from local sources.

It's one thing to gin up counterfeit stories about pedophile-accommodating pizza parlors that spread around the web; it's another to make bespoke phony news about your neighborhood pizza parlor, since that takes significantly more work. It is not surprising that the "active engagement" trend effecting Facebook's News Feed decision correspondingly applies to advertising content.

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Zuckerberg Promises More Local News In Your Facebook News Feed