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Inspite of Lower Sale, Apple's Revenue Is Positive

04 February 2018

Apple was able to show rising revenue only because the high price of the iPhone X boosted dollar sales.

As a reminder, the iPhone X launched in early November to mark Apple's 10 iPhone anniversary.

"We've also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That's an increase of 30 percent in just two years", Tim Cook said.

Going into its first quarter, Apple had guided for revenue of $84 billion to $87 billion. "We feel fantastic about the results". This is lower than analysts' expectations of Apple selling more than 80 million units in the three months ending on December 31.

Apple Inc.'s (AAPL) results for the first quarter trumped Wall Street expectations on Thursday. It estimated the mainland had 243 million iPhone users as of July past year, which made up 33 per cent of the worldwide total of 728 million in that period.

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GBH Insights' Daniel Ives told us that the £1,000 starting price has been "a deterrent for mainstream demand".

We already know that Apple usually slaps a $100 discount on an iPhone after it's been out in the market for a year.

It is said that Samsung Display, in the meantime, is trying to offset the decline by more marketing activities in China. IPad sales of $5.9 billion was up 21 percent sequentially and 6 percent year over year. However, the volumes were still enough to push Apple past Samsung and the main reason was the launch of iPhone 8, iPhone 8 Plus and iPhone X. However, the report notes that iPhone X did not receive strong response as many expected. However, revenues from iPhones improved from a year ago, indicating that the company sold more number of its flagship and expensive iPhone X handset than the cheaper ones. That's a decline of 1 percent since the 2016 holiday season when Apple sold 78.3 million phones.

"The growth of the Indian premium segment is a positive development for brands like Apple, OnePlus and Google looking to expand their presence in the world's second-largest smartphone market, " Pathak further added.

Apple investors will be seeing it like this: selling fewer iPhones but dramatically upping the price is certainly one way to solve that ever-present supply chain headache.

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The iPhone X was the main event, the talk of the town. Those figures are both 5 percent down on past year.

In other words, the bad news simply may have been priced in. Wearables, which include the Apple Watch and AirPods, was "the second biggest revenue contributor" for Apple, reported CNBC. For the latest quarter - the fiscal first quarter for the three months to December 30 - Apple set aside United States dollars 6.97 billion for taxes.

The services business, Apple hopes, will ultimately reduce the company's reliance on the iPhone business, which now contributes more than 60% of total profits. While many analysts and tech reviewers have criticized the notch on the iPhone X, consumers seem to have embraced it. Apple was "thrilled" with the way the iPhone X was received.

Plus, the late introduction of iPhone X matters.

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Inspite of Lower Sale, Apple's Revenue Is Positive