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Amazon Prime lead will spend time with Whole Foods team

10 February 2018

Here's the idea: instead of stocking Whole Foods groceries in a warehouse and starting Prime Now deliveries from there, the new program uses a Whole Foods store as a depot.

The online retailer announced in a statement that it is introducing free two-hour delivery of natural and organic products from Whole Foods Market through Prime Now.

Another challenge for Amazon: It is targeting suburban areas in middle America instead of large coastal cities like Boston and NY, where grocery delivery is already a way of life for millions. This makes a lot of sense when you think that Amazon accounts for 37% of all online retail sales in the United Kingdom and 57% in America.

Though the rollout of Whole Foods grocery delivery via Amazon is beginning on a small scale, the company has plans to expand throughout 2018. Those are Uber-like engagement motorists who contract on for only Amazon delivery turns utilizing their personal vehicles but Amazon's routing application.

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And the Amazon-Whole Foods transition hasn't exactly gone 100% smoothly in stores, suggesting that the transition to online still will have some kinks to work out. For many, these investments were made in anticipation of this very move.

Despite the perceived upsides of the new inventory management model, the grocery giant's workers say they're having a hard time keeping up with the demands of Amazon's frantic pace.

Under the scheme, which Amazon plans to expand across the rest of the US later this year, Prime members will receive their Whole Foods orders in two hours at no extra cost. "Most people buy the same groceries week after week, so they're saying, 'Do I really need to go spend an hour at a Giant or Walmart for this?'"

Buying Whole Foods was the biggest part of a push into physical retail for the chain known for online shopping. Same-day shipping (as well as next-day, 2nd-day, and 3rd-day shipping) is free for orders that meet a individual's store's minimum purchase, usually around $25 to $35, according to the Google Express website. It may have put a chink in Wal-Mart's armor by offering low-income customers discounted memberships.

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Customers must be members of Amazon's $99 yearly subscription Prime service to get the speedy deliveries.

Amazon has brought two-hour delivery to Whole Foods.

Amazon intends to extend the co-operation further broadly in the future. This marks the first major integration between Amazon's e-commerce operations and its acquisition of Whole Foods.

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Amazon Prime lead will spend time with Whole Foods team