Following gunman Nikolas Cruz's killing spree at Stoneman Douglas High School on Valentine's Day, the USA appears to be approaching a watershed moment. "There are only 5 million NRA members but over 300 million of us!"
Its NRA card was also highlighted in a New York Times opinion piece that called on the financial industry to exert its "leverage over the gun industry", seeing as politicians-many of whom are funded by the NRA-continue to refrain from doing so.
A tweet by the bank said that "customer feedback" brought on the decision to stop issuing the NRA Visa card and not renew the contract.
The NRA gun rights advocacy group has fiercely opposed restrictions on ownership of firearms, including the type of semi-automatic weapon used in the Parkland, Florida, shooting.
"To be affiliated with them, whether you are a company or a lawmaker, it is not going to pay off in the long run", said the Moms Demand Action founder Watts, signaling the start of a broader campaign. About a third (36%) said they favored shorter waiting periods for buying guns legally, and 19% expressed support for allowing people to carry concealed guns without a permit.
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Yet recent polls indicate American voters support tighter gun laws.
"All three of our brands have ended the discount for NRA members", said a tweet on the Enterprise Rent-A-Car account.
Another car-rental company, Hertz, soon followed suit.
But some are major national and worldwide companies.
The NRA member benefits site lists a handful of deals that individuals can receive with their memberships. A phone message left with that office was not immediately returned.
Late Thursday, Enterprise Holdings, which operates the Enterprise, Alamo and National rental vehicle brands, said all three will sever ties next month.
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Enterprise Holdings, which owns three auto rental brands, confirmed on Twitter that it is ending its discount offered to NRA members.
Clayton-based rental auto giant Enterprise Rent-A-Car is dropping a discount for National Rifle Association members.
With a reported five million members, the NRA spent $54 million pushing preferred candidates in 2016 elections, $31 million of which went toward the presidential race.
Activists are urging action against additional companies with ties to the organisation, including FedEx and Vista Outdoor, which owns gun-related companies in addition to brands such as outdoor equipment firm CamelBak.
As the hashtag trended on Twitter and Facebook comments grew on Thursday and Friday, several organizations made official statements that they were halting discounts and stopping services offered to NRA members.
TrueCar representatives did not respond to a request seeking comment.
ThinkProgress reports Wyndham Worldwide stopped offering NRA discounts following a pressure campaign after the Sandy Hook shooting.
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