I got a chance to take a look at the Versa at a special launch event in New York City, along with Fitbit's first fitness tracker for children, the Ace. The Versa is a fully featured smartwatch priced at just $199.95 and set to become available in April.
Below we've broken down everything you need to know about the Fitbit Versa.
The Fitbit Ace is available for preorder today for $99 on Fitbit's website. At $200, it's less pricy than many market rivals, including the Apple Watch and leading Android Wear devices. With the smaller design, the Versa's is the lightest weight smartwatch made of metal now on the market, Fitbit says.
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For instance, it could recommend more sleep in the coming week because a bad period is on the way, or suggest easier ways to exercise if you're feeling too exhausted.
You've got the color options of grey or pink for the body of the actual watch. When you're late, there's fear of pregnancy, and when you're trying to get pregnant, it can be hard to figure out when you're ovulating.
So the brand conducted focus groups and analyzed research to create a program for all adult Fitbit users who identify as female.
Fitbit, currently one of the most well-known names in the fitness tracking world, has seven different trackers on sale right now. It actually resembles an Apple Watch.
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The normal version comes with a silicone band in the box, so if you want a more premium band you'll need to buy one separately to switch out.
Fitbit has revealed three new products today, two wearables and a new app enhancement for its users, with the goal of helping them track and manage their health.
The new Alta HR brings the company's own PurePulse heart rate technology to a slimmer form factor. Plus there's sleep tracking tech here that uses the company's recent Sleep Stages tracking service. The OS has a new personalized dashboard with quick and easy access to workouts, sleep tracking, stats, reminders and social media. It also claims heart rate tracking with greater accuracy during exercises.
With the new Versa, to reach the lower price point Fitbit dumped a few features, most significantly onboard Global Positioning System tracking.
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Female users can use the Fitbit app and the Versa to keep track of periods and record symptoms. 2, for example, comes in themed skins like these Minnie Mouse and Star Wars versions, while the wristband entices kids to move by reflecting their fitness achievements in an accompanying smartphone game. Its first smartwatch, last year's Ionic, boldly took aim at Apple, but that device's chunky, square aesthetic failed to impress. You can get call, text and calendar notifications, though you aren't able to get Facebook, Twitter, email or basically anything else. Special-edition models are available in charcoal or lavender, and those include the Fitbit Pay wireless payment platform. With all that included, Fitbit says the Versa will still last over four days in battery life. Among other things, the wearable is made for kids age 8 and older, offering things like 5-day battery life and support for Fitbit family accounts.
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