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Apple just took a shot at Facebook's web-tracking empire

07 Июня 2018

Apple's major WWDC 2018 event took place yesterday in California with the blockbuster upgrade bringing a swathe of new features to your iPhone and iPad.

After years of working to make the smartphone indispensable ― some might even say addictiveApple said Monday that it will soon provide an app created to help people step away from the iPhone.

Apple kicked off its annual Worldwide Developers Conference on Monday by sharing some new details about its latest mobile software, iOS 12. Federighi confirmed that, saying there's likely plenty of interest in porting iOS apps to macOS, and that Apple's been working on a way to simplify that process - all while maintaining two separate OSes to serve different use cases and device form factors.

"Here Apple is allowing users to see when tracking is enabled on a website - actually being able to visually see that with a prompt is breaking new ground". "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business".

The newly unveiled updates also included limitations on "fingerprinting", ie how third-party tracking companies can monitor which devices are visiting their website via the browser, a move that will make it even more hard for advertisers to measure the reach of their online ads.

This is how it works on all iPhones from the start, where you have to double press the home button to see open apps. With Screen Time in iOS 12, sophisticated features herald an era of more "quantified usage" of your iPhone.

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The announcement by Apple comes amid a growing focus on protecting privacy following a Facebook data scandal and new rules being enforced. Memoji will be available only on iPhone X running iOS 12. Apple is taking aim at Facebook's Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting.

Thus, if you are also excited for the iOS 12release, the above dates are the ones when you will be able to use them.

As it turned out, Apple's focus this year was on digital wellbeing tools, which are essentially aimed at helping users spend less time on their smart devices.

Research has shown that 92% of USA teens go online daily, and 24% admit they're online "almost constantly".

APPLE HAS QUIETLY added support for multi-user Face ID support in iOS 12.

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Apple just took a shot at Facebook's web-tracking empire