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Apple unveils new iPhones, with cheapest model starting at $1029

14 September 2018

Every new Apple iPhone is an X thanks to the launch of the XR, XS and XS Max, with the pricier ones being the first iPhones to support eSIMs.

For comparison, the phone itself stands at a similar size to the iPhone 8 Plus, which houses a 5.5-inch screen.

'These phones really look wonderful, but "iPhone XS Max" is the worst product name Apple has come up with in this century, ' Twitter user @gilbert said.

"Apple Watch isn't just the number one smart watch, it is the number one watch in the world period", Tim Cook, CEO of Apple said.

Pricing. Taking the price of its flagship iPhone to almost $1,000 a year ago helped Apple squeeze more revenue out of the device even though unit sales remained flat.

Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device. Here are 5 reasons why you should opt for the largest and most expensive iPhone in history.

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Instead of using the button to unlock your phone, the new models come with Apple's FaceID facial-recognition technology.

The company also introduced a lower-cost 6.1-inch (15.5 cm) iPhone XR made of aluminum and with lower screen quality.

The cheapest of the lot - the iPhone XR - has a starting price of Rs 76,900.

It claims the iPhone XS runs for half an hour longer than last year's X, while the XS Max lasts an additional 1.5 hours.

Some of you might rightly be wondering: What about my not-so-huge hands?

The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip. From a hardware perspective, the XR has pretty much the same tech as the Xs and Xs Max. "I wouldn't be surprised if it's been scrapped, and they just don't want to say so yet".

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The new Apple watches, with the help of an optical sensor, can notify a person if their heart rate is too low and can monitor people's heart rhythms in the background.

Apple also unveiled the the Apple Watch Series 4, with improved cellular connectivity, larger screen, more powerful processor and a range of additional health-tracking features. But with Apple boosting the average iPhone selling price by almost 20 percent, it still meant a bumper year for the tech firm. The phone, which costs more than a basic Apple laptop ($1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard.

And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.

iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.

Apple's sales figures demonstrate it doesn't have trouble attracting consumers willing to pay top prices.

Good luck ever putting it down. Trying them just after listening to the iPhone XS Max, they don't seem to have the insane, nearly room-filling stereo separation that the Max's speakers do.

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Windows users who wish to access the live stream can visit the Apple special event website via Microsoft's Edge broswer. You can watch the livestream of CNET's coverage here , where they'll also have a liveblog of all the big announcements.

Apple unveils new iPhones, with cheapest model starting at $1029